A few weeks ago I dropped a primer for marketing professionals getting into Open AI modules like ChatGPT, Dall-E 2 and the like. This week, I’m enlisting ChatGPT as my personal career coach to break into the video games industry.
Northern Arena enjoys a large audience base, but its SQUADState media and content production brand was struggling to leverage web presence to improve content marketing.
Walmart needed to expand its targeted gaming audience to complement Walmart Gaming programming, but had little “cred” in gaming communities.
As a global leader in CPG and retail products, Walmart Canada had no outlet to establish authority and customer education around their products and brands.
In this part (Part 2) of the series, I look at how AI learns and has been applied in the professional setting, as well as how it might best be integrated with marketing and content marketing best practices and by whom.
AI made waves late last year with the big coming out party for ChatGPT and the ripple effects of a new, revolutionary technology. Followed closely by Dall-E 2, Codex and more, OpenAI’s humanity-driven charter has had much to celebrate… and defend.
Your brand guide is the key to consistent messaging for your business, brand identity and logo brand guidelines as well as your design guidelines.
