Using OpenAI’s ChatGPT as my personal career coach
I wasn’t expecting ChatGPT to “do it for me” and I know (or have to believe) that my expertise as a marketer and a writer will factor in at some point. The field of video games marketing is already hyper-competitive but I also respect that any self-respecting modern marketer would and should be expected to command a certain level of proficiency with AI tools, so this exercise seemed like a perfect practical application.
As a disclaimer – if you’ve ever met me, you will know that these are my words. Where I do quote ChatGPT in this series, I’ll make it known.
That said, I’ve become very proficient at what I believe is the best use of ChatGPT: to serve as a baseline, eliminate tedium, break through writers’ block and serve as a brick-laying exercise that sets me up to layer in my personal touch and expertise once we’re out of the gate.
I will be using ChatGPT as much as possible, with heavy edits and tweaking for structure, tone, style, authenticity and fact.
Getting set up for the project goal: to launch my career in gaming
With that in mind, I turned to OpenAI’s ChatGPT as my personal career coach to help me navigate the process of starting down the path as a new video games marketing professional in Ireland’s growing industry.
One of the first things I learned from my early experience with ChatGPT was the importance of syntax. I needed to find a formula that works as a general base to get the most accurate and effective uses from the platform. Through a LOT of trial and error, I landed loosely on making sure my prompts include as many of the following as needed: subject, purpose, objective, strength, style, tone, and length.
For example: “Write me a statement about the best games in history [subject] to convince my parents to let me play video games [purpose] with aggressive, persuasive language [strength] as their son [tone/style] in 300 words [length].” (see image for the raw result)
By using these elements as a guide I’ve had better luck crafting clear, concise messaging and yielding more specific, actionable results.
From there, I find a few follow-up clarifying questions and prompts usually get me to the point where I’m ready to add the ‘human element.’
Teaching ChatGPT what I wanted it to help me do
Establishing a conversation history is key in getting the right prompts to feed back the right, relevant and useable information. I did this with ChatGPT by first having a conversation about what I wanted to achieve in my approach to breaking into the industry.
Once I had established that rolling Q&A, ChatGPT made good use of contextual chat history. By analyzing our previous conversations, it provided me with tailored advice and guidance that was more specific to the career focus I had in video games marketing. It also helped identify areas where I would want to build, focus on and develop to prepare myself as a more enticing candidate for potential employers, clients and partnerships.
Honestly, these surface responses weren’t life-changing or altogether surprising, but it was helpful in gaining clarity into what I should be focusing on and helping me get focused on those objectives.
As an added bonus, this rolling chat history allowed me to review our previous conversations and check against my own experiences as I put this into practice. It was like having a personal journal that helped me track my progress and refine my approach.
But even with all these great insights and tools, I still felt like I needed more specific guidance on how to break into the video games industry as a marketer.
The winning AI marketing prompt to line up my strategy
After a few at-bats, here’s the prompt that ultimately got me the master list of how I wanted to move forward. It is frighteningly close to the career map I completed when I first began to focus on content marketing in the video games industry with TwinsticksAndTies:
“What are the 10 most important things [subject] I can do to launch my career [purpose] in the video games industry as a content marketing professional [objective] in Ireland [localization].”
After a few light clarifications and follow-up prompts, ChatGPT responded with this…
Top 10 most important things I can do to launch my career as a content marketer in the video games industry
(ChatGPT-Verbatim)
- Build a strong online presence: Create a professional website and social media profiles that showcase your skills and expertise in content marketing. Share your insights and opinions on the latest trends and developments in the video games industry.
- Create a portfolio: Build a portfolio of your marketing work, showcasing your skills and experience in content marketing, including examples of your work in the gaming industry.
- Network with professionals in the industry: Attend industry events, conferences, and connect with professionals in the video games industry to build relationships and establish your presence.
- Consider specialized training: Consider taking specialized courses or training in content marketing and the video games industry to build your knowledge and expertise.
- Follow industry news and trends: Stay up-to-date on the latest news and trends in the video games industry, including changes in the market, new product releases, and the latest marketing strategies.
- Stay active on social media: Engage with your audience and followers on social media platforms and establish yourself as an authority in the video games industry.
- Collaborate with other professionals: Collaborate with other content marketers and gaming professionals to share knowledge, skills, and insights.
- Attend gaming events: Attend gaming events and conferences to stay up-to-date on the latest trends and to meet with other industry professionals.
- Develop a niche: Focus on a specific area within the video games industry, such as mobile gaming or eSports, and develop your expertise in that area.
- Apply for relevant jobs: Apply for relevant jobs in the video games industry, including content marketing positions, and leverage your portfolio, expertise, and industry knowledge to land your dream job.
Continuing the series: “Can ChatGPT help me break into the video games industry”
From here I’ll be creating a weekly micro-blog on each of these ten steps until I get everything completed with regular updates along the way. I’m excited to see where it goes and, thankfully, I already have some of this work underway.
I’ll be breaking each of these ten objectives into weeks of focus to further the project.
Make sure you bookmark the blog to follow-along and send me a connect on LinkedIn.
Let’s see if together, teaming up with ChatGPT and other AI models can help me realize the long-standing dream of successfully landing a dream role as a content marketing professional in the video gaming industry.
Game on!
